They might start with a РІР‚Сљbrain ageРІР‚Сњ score of 60 and, after a few weeks of practising, will be told they have reduced it to 40. NintendoРІР‚в„ўs Brain Age video game, for instance, assigns players a score based on their game performance. ItРІР‚в„ўs understandable why someone who plays brain training games might feel they have improved over time. РІР‚СљThatРІР‚в„ўs partly because we havenРІР‚в„ўt really done enough research on what it is that you need to teach people in order to be able to translate in-app gains into how people remember to take their medication or a shopping list.РІР‚Сњ РІР‚СљThere is no evidence to show whether thereРІР‚в„ўs a translation of the gains made within an app to everyday life,РІР‚Сњ says Wykes, who like Etchells wasnРІР‚в„ўt involved in the above studies. You get faster at it, itРІР‚в„ўs engaging and thatРІР‚в„ўs what apps do,РІР‚Сњ she says. And thatРІР‚в„ўs enjoyable, itРІР‚в„ўs just playing a game. РІР‚СљI think people can see that if you practice something, you get better at it. People donРІР‚в„ўt necessarily use brain training apps because they think it is going to reduce their chances of having dementia in the future, says Til Wykes, a professor of clinical psychology & rehabilitation at KingРІР‚в„ўs College London. The quizzes and РІР‚Сљschool tests,'' she says, have also helped with her memory and improved her reading speed over the last couple of years. РІР‚СљI find I am the sharpest then,РІР‚Сњ she says, adding that she finds it encouraging to compare her scores with that of others of her age. So, if the science is so flawed, why do people feel the need to train their brains with these apps and games?Р”Вebra Abbate, a 66-year-old woman from the US, uses the Elevate app daily, usually in the mornings when she wakes up. The criticism included small sample sizes, inadequate control groups and cherry picking research outcomes to report. The review, published in the journal Psychological Science in the Public Interest, did not only question how the evidence was reported and interpreted, but the way many of the studies were designed. As well as trawling the company websites, the reviewers also looked at published papers referenced on a website representing a large group of proponents that issued a rebuttal to the Stanford statement. Two years later, a team of psychologists with expertise in intervention research, reviewed every scientific study cited by major brain-training companies in support of their products. In 2014, the Stanford Center on Longevity published an open letter signed by 69 international neuroscientists and cognitive psychologists saying that there is no compelling scientific evidence that playing brain games improves cognitive abilities in everyday life, although isolated benefits could exist. Lumosity isnРІР‚в„ўt the only app that promises more than it may be able to offer. The FTC settlement specified that with respect to РІР‚Сљperformance at school, at work, and in athletics delaying age-related decline in memory or other cognitive function and reducing cognitive impairment,РІР‚Сњ scientific evidence would require tests that are РІР‚Сљrandomized, adequately controlled, and blinded to the maximum extent practicable.РІР‚Сњ The idea of boosting mental fitness clearly has widespread appeal, but is that due to scientific evidence, or empty marketing promises?Р”В¬o-founded by Michael Scanlon after abandoning his neuroscience PhD at Stanford University, Lumosity says its in-house research team designs and conducts studies to test the effects on the consumer's memory, attention and processing speed РІР‚вЂњ but that didnРІР‚в„ўt seem to help its case. Nintendo is resurrecting its fourth best-selling DS game, Brain Age, and now bringing it to the Switch in Japan this December. Of course, smartphones werenРІР‚в„ўt the original home for brain training games. In 2018, consumers spent an estimated $1.9 billion (Р’Р€1.5bn) on brain training apps such as Lumosity, Peak and Elevate РІР‚вЂњ a fourfold increase from $475 million (Р’Р€383m) globally in 2012, according to SharpBrains, an independent market research firm tracking brain health technology.

And there are a lot of people who buy it. All youРІР‚в„ўll have to do is set aside a few minutes each day to complete puzzles, memory games and word quizzes.Р”Р„t least, thatРІР‚в„ўs the idea. In the same way that we might go to the gym to exercise, a daily mental workout is said to produce physical changes in the brain. Some also suggest they could help stave off memory loss, dementia and even AlzheimerРІР‚в„ўs disease. Search РІР‚Сљbrain trainingРІР‚Сњ and youРІР‚в„ўll find endless apps and websites promising to make you smarter, sharper and keep you mentally agile. With an ageing population worried about cognitive decline, brain training apps have soared in popularity.

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